The impact of the delay in privacy laws | Ad News | 5th September 2024
"The delay in the introduction of new privacy laws has also caught a few by surprise.
Given the increasing global focus on data privacy, including developments like the European Union’s General Data Protection Regulation (GDPR) and California's Consumer Privacy Act (CCPA), there was an expectation that Australia would follow suit and get legislation in place as soon as possible.
However, the complexity of drafting comprehensive privacy legislation that balances consumer rights with business interests would have surely contributed to the delay.
This is a very complex space and we have seen the Australian government wanting to take more time to review and seek advice, particularly around how machine learning and AI now comes into play with this legislation."
Businesses must act as privacy law lags | The Australian | 2nd September 2024
"The delays are creating uncertainty for industry and consumers. At best, these delays stall progress in empowering Australians; at worst, they harm the economy.
Businesses can act now to actively have a conversation about protecting data and building consumer trust. These are both key drivers of revenue growth.
Australians are highly aware of the impact privacy laws have on their lives, and the consequences of inaction are clear. While the Edelman Trust Barometer shows that 63 per cent of Australians trust businesses to “do what is right”, the tension between privacy commitments, commercial realities and political agendas is evident."
"Neither government nor business can afford to lose sight of the privacy issue. It’s the oxygen of digital commerce — often invisible, but vital. Ignoring it leads to consumer mistrust, stifling growth our economy needs.
The slow pace in privacy reform gives all of us in the business community a unique opportunity to lead.
By investing in data protection, enhancing transparency, and educating consumers about how their data is used, companies can strengthen their market position and gain consumer trust."
Privacy bill delayed amid busy legislative agenda | InnovationAus.com | 19th August 2024
"New laws for a long-awaited overhaul of Australia’s outdated privacy regime have been delayed, with the federal government now targeting next month to introduce the legislation.
The laws, which were expected to be introduced this federal parliamentary sitting fortnight, are now expected to arrive in the week starting September 9, raising the prospect that the bill won’t pass before the New Year."
The Privacy Series: A defining change in privacy reform | ADMA | 2024
"Currently, the Act defines Personal Information as: information or an opinion about an identified individual, or an individual who is reasonably identifiable: whether the information or opinion is true or not; and, whether the information or opinion is recorded in a material form or not.
To the unknowing eye, replacing the word ‘about’ with ‘relates to’ may seem insignificant. However, that now means that Personal Information is information or an opinion that relates to an identified individual, which will have a major effect on data practices."
Marketing is responsible for customer trust. Your customers and prospective customers trust you to do the right thing with their Personal Information. This means that the first step is to understand your current data practices. It’s a 5WH question. That is, who, what, when, why, where, and how should be asked about the Personal Information you collect and store.
A result of this step is likely to mean data shedding. Taking the time and money to invest in a deep clean of your business’s data will undoubtedly be an onerous task but will also be one of short-term pain for the long-term gain. Thoroughly cleansing data as if you’re preparing for an audit or investigation is the best approach to reset your data foundations. Cleaning your data will naturally force your business to really question what Personal Information you truly need to be effective in your marketing and business operations."
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for hashed emails, geolocation, loyalty data trading and new definitions of personal information | Mi3 | 25th June 2024
"There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform – they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail."
"We've got AI companies training on people's photos and messages to friends that are now being used to train large language models with no opt out ... We've got increasing scam losses, increasing identity theft, increasing examples of deep fake sextortion ... and consumers are asking where is our protection here?
— Kate Bower, Consumer Privacy Advocate, Choice"
Privacy, data and GenAI: Are Aussie marketers ready? | Marketing Mag | 13th June 2024
"As Australia braces for significant changes to the Privacy Act against a backdrop of GenAI evolution, the nation’s marketers are nervous about their preparedness and MarTech stacks.
The Privacy Act reforms aim to enhance data protections for Australian consumers in the same way the General Data Protection Regulation (GDPR) and the California Privacy Rights Act (CPRA) enhanced them for consumers in the European Union and US.
"Those fines can be large, with OAIC having stated: “If the investigation finds serious and/or repeated interferences with privacy in contravention of Australian privacy law, then the Commissioner has the power to seek civil penalties through the Federal Court of up to $2.2 million for each contravention.”
BDO partner Conor McGarrity warns businesses to review security amid Privacy Act changes | The Daily Telegraph | 10th June 2024
"Mr McGarrity said personal information identified as attractive to dangerous parties should be the main focus for businesses.
“Taking a preventive approach of what is coming down the line sometime from August will hold organisations in good stead,” he said.
“Executives should also be asking questions about whether the business is holding on to personal information of customers or shareholders that maybe we haven’t dealt with in years.
“It’s useful to understand the sensitivity because of all the cyber attacks we’ve had in recent years, particularly with the Medicare and Optus hacks in 2022.”
SOURCE: Apple News+ Subscription | The Daily Telegraph
Marketers feel unprepared for coming Privacy Act changes | AdNews | 4th June 2024
"Only 38% of those surveyed believe their executive group understands the importance of adapting to privacy changes, according to a study by digital advisory group Arktic Fox."
That suggests 62% don't believe their executive group understands the imprtantance of changes to the Australian Privacy Act.
We have more work to do.
‘It will redefine our industry for the next decade’: Federal Gov accelerates privacy reform to August as Attorney General, Privacy Commissioner harden language on personal information; customer matching, clean rooms uncertain? | Mi3 | 7th May 2024
"Because organisations won’t be able to ‘consent out’ of the fair and reasonable requirement to justify their activities, I’m hopeful that this new feature of the Australian framework will set us aside from other jurisdictions worldwide and position us as Australia’s privacy regulator to take on some of the more concerning industry practices we’re seeing…
— Carly Kind, Privacy Commissioner"
Government adds new privacy rules for 2.3m small businesses | Mike Pelly, Legal Editor | Australian Financial Review | 28 September 2023
"Around 2.3 million small businesses face new obligations around the handling of personal information after the government said it would remove a current exemption from the Privacy Act.
Attorney-General Mark Dreyfus said the government had agreed to most of the 116 proposals contained in a landmark review of the Privacy Act that was released in February."