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This three-part series is designed to introduce you to the world of Oracle Unity CDP. Following each episode additional resources will be added below to assist you as you explore CDP, Eloqua and Gen AI in marketing more broadly.
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What is a Customer Data Platform (CDP)?
A customer data platform (CDP) is software that collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer.
Learn more about Oracle Unity CDP & Eloqua
27+ ready-to-use AI models enable predictive scoring, propensity, calculations, lookalike generation, & real-time recommendations to predict & personalise the CX in the moment.
Oracle named the Leader in The 2023 Forrester Wave™
The Forrester Wave™ noted: “Through its CDP, Unity, Oracle has created a strong foundation geared toward addressing customer data challenges across the entire B2B Revenue Waterfall™...
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Mazda Europe knew that to personalise customer communications and reduce business costs, they needed a better view into their customers' interests, intent, and search history.
So they went looking for a CDP.
With Oracle Unity Customer Data Platform (CDP), they were able to connect all their data into one unified customer profile so they could engage with customers in more meaningful ways.
See Mazda Europe’s story and see how they were able to increase lead submission and order uptake as well.
See how marketing teams can best use Oracle Unity Customer Data Platform.
Understand your ideal customer and target them better by developing a unified profile of each customer.
Then, bring together data from all sources and apply intelligence, helping you create segments, compare metrics, and meet your marketing goals.
Oracle Library | Unity CDP
We help Oracle Marketing clients achieve more, across a range of services...
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Our presenting partner
Oracle
Make every customer interaction count by connecting all your business data across marketing, sales, and service.
Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships.
Build a complete picture of your customer and their every interaction—no matter how, when, where, or with whom they engage.
Empower your entire business to deliver exceptional customer experiences—from winning new customers to keeping them loyal—and everything in between.
Marketing Cube | Connected Capability
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