Today’s marketers struggle to wrap their arms around the vast amount of customer and marketing data needed to provide a world-class customer experience.
Hundreds of data sources inside companies operate in silos, making it hard for marketers to gain a comprehensive view of their ideal customers.
Despite spending 12% of their digital budgets on advertising, just 22% of customers receive a tailored experience across digital channels, preventing them from purchasing key products and hindering their lifetime value.
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