 |
Design for automation
A defined process to support your organisation's efforts to obtain greater value from your Marketing Automation
What's next?
The way your customers buy from you has changed. To stay relevant, you need to adapt. To innovate. To set the pace. That takes strategic and technical know how.
Create magic, not mayhem, with your marketing automation
Test your marketing maturity today
Marketers know their efforts need to be more strategic, data-driven, personalised and connected. However, the pace of change and struggle to move to the ‘next level’ can be overwhelming.
Unfortunately, there’s no magic wand to accelerate your marketing automation & CX. However, Marketing Cube can help.
Our Design for Automation Framework will enable you to adopt a more strategic approach to marketing automation. It connects your marketing strategy with your automation platform capabilities, enabling you to create magical customer experiences that deliver ROI.
This will identify strengths and gaps in your strategy and processes, which can then be used to develop a marketing automation roadmap, so you can create those magical customer moments.
It only takes a few minutes to complete.
Your customer journey is not just a series of touch-points. It’s an appreciation of the whole.
Recognition of your brand and the value you bring to your customers, at the right time, in the right channels, with the right messages – not just through a series of transactions, but via a cohesive journey.
This is where strategy transitions into exceptional execution. But. it’s also often where we see marketers paralysed. The key is to break your customer journey into manageable campaigns and to start simply and optimise along the way.
Leveraging our marketing automation experience of over 10 years, we can help you identify automated campaigns required to deliver a seamless customer experience at each stage of your customer journey.
Today’s ‘always on’ consumer expects your content to reflect context – to be relevant to time and place, personalised and engaging. A good content strategy has a healthy mix of content that will inspire, entertain, educate and convince target audiences.
Whether proprietary, syndicated or user-generated, you should have a plan to repurpose, reuse and recycle.
No CX design is successful without the ability to measure the outcomes and manage stakeholder expectations.
Knowing what good looks like often requires a specialist partner, at least until you can build expertise in-house.
Structuring your team for success and effectively managing change requires a commitment over the longer term.
“If you ask people what they want, they’ll say a faster horse.”
– Henry Ford
The CMO’s essential marketing success partner
Leading disruptor and innovator brands are driving customer experience (CX) which in turn, impacts the expectations they have of your organisation. At the same time, marketing technologies are rapidly developing on a global scale and at a pace that few companies can keep up with.
We're here to help
Marketing Cube’s Design For Automation Framework brings together strategy and execution, to create unique and meaningful customer experiences that deliver to the bottom line.
It puts the customer at the centre of everything you do, while enabling cross-functional alignment and return on investment.
Marketing Cube | Connected Capability
© 2026 Marketing Cube Pty Ltd. All Rights Reserved. ABN: 64 162 615 269
Australia: Level 4, 32 York Street, Sydney, NSW, Australia, 2000. Phone: +61 (0) 2 8244 0007
New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775
Marketing Cube acknowledges the Aboriginal and Torres Strait Islander peoples, the Traditional Custodians of the lands on which we work, live and travel. We pay our respects to Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples today.