We evaluated Eloqua email campaigns sent to 6.7m+ prospective students in 30+ countries by university* marketing teams
Explore email engagement data over the January 2019 - December 2024 period
The evolution of buyer behaviour during the pandemic has been a fascinating study, with digital technologies taking center stage.
Notable changes in behaviour were the resurgence of QR codes and the meteoric rise of the webinar.
"You're on mute James!"
These tools became essential for many universities, businesses and consumers alike, mirroring a broader shift towards digital interaction across all channels, including email.
There were many discussions around behavioural change and the impact it had on email and to a degree, webinar engagement.
Just as we wonder if work from home is really here to stay, did COVID fundamentally change email behaviour?
If so, what does that change look like?
How does your organisation compare with your peers?
To finally put the question to rest, we've extracted email engagement data from 2019 - 2024.
Our Higher Education Eloqua clients manage 6,700,000+ contacts. Their target audience is international students looking to study in Australia or New Zealand. You may be targeting a similar audience.
We've extracted insight data for the following periods:
- Pre-COVID
- During COVID
- Post-COVID
Download the report today and see how your organisation compares to other higher education Eloqua marketing teams.
*NOTE: Our university client base audiences include both the domestic and international marketing teams, who reach out to prospective students around the world with an interest in studying in Australia or New Zealand. Our university clients in North America have not been included in our Higher Education Quarterly Benchmarking Report program to date. Given the semester and summer vacation differences, we're in early discussions to produce a northern hemisphere email marketing benchmarking report. Interested? Contact us today to express your interest.
Locations of some of our clients
Marketing Cube | Connected Capability
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