Eloqua User Group Replay - Sailing tips for Modern Marketers.
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Overview
Is your organisation leveraging Eloqua's automation? It's easy to fall into a "set-and-forget" headspace allowing Eloqua to work some magic on your campaigns.

However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes.
What was on the agenda for February 2020?
  • Calibration & understanding the data
  • Sailing without instruments
  • Using real time data & insights
  • Analysis and review
  • Oracle Marketing Cloud Eloqua Updates & Release 20A information.
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