Eloqua User Group | Marketing Cube

Eloqua User Group Replay:

Sailing tips for Modern Marketers

Overview

Is your organisation leveraging Eloqua's automation? It's easy to fall into a "set-and-forget" headspace allowing Eloqua to work some magic on your campaigns.

However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes.

What was on the agenda?

Calibration & understanding the data
Sailing without instruments
Using real time data & insights
Analysis and review
Oracle Marketing Cloud Eloqua Updates & Release 20A information.

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