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Does your audience have a way to really tell you what they're interested in?
Are they subscribed to "Newsletters" when you potentially have 9 different newsletters covering a range of subjects? Which one do they receive?
If you're able to collect preferences, combined with subscriptions and overlaid with profile data, all of a sudden you're in a much better position to provide people with content that they're interested in.
Eloqua provides you with the perfect engine to present, capture and segment on preferences and subscriptions.
What was on the agenda for May 2019?