Account Based Marketing (ABM) is a structured approach to developing and implementing highly customised sales and marketing campaigns for single accounts, prospects, or partnerships.
By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and solutions. This ultimately leads to more strategic sales and greater revenue generation.
"The reason ABM has reached peak popularity is that technology and resources have allowed us to scale in new ways."