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How social demand generation can extend the reach of your social campaigns:

1. Through use case examples of strategies employed by large companies to boost their conversations with key influencers and inspire social engagement

2. Providing a frame-work of how to build a successful social demand strategy.

3. List of tools and resources that can be utlisied to maximise a social connection with demand. this white paper to uncover these insights plus more, including an interview with a leading Social Media evangelist

“Social media marketing is no longer a nice to have—it’s a must have. Our customers expect it. Our competitors are all doing it. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”

- Mark Yolton, SAP

Strategies and Tools to Identify and Nurture Prospects