Why download Social Media Intelligence?

> This report provides a technology and market overview in three key areas: Monitoring, Response management, Analytics.

The report identifies Key Trends within the industry:
> Social media functionalities merging into suites.
> The value of social intelligence beyond marketing.
> Lack of aligned targeting and segmentation.
> Buying signals.

Download the report to learn about these trends and gain an insight into some of the key players in the social landscape
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New social software now on the market lets companies rapidly, even automatically, curate highly pertinent information - from news sources, web discussions by experts and influencers, freshly minted market data, and customer feedback.

- McKinsey Research

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