Will you survive the onslaught of Content Marketing?
It's close to midnight and the numbers are due for last quarter's campaign performance! How are your numbers looking ?
70%
of consumers say content marketing makes them feel closer to the sponsoring company. (Source: Content Marketing Institute)
60%
of consumers are more likely to be on the lookout for products when looking at content marketing. (Source: The CMA)
Rachel Metscher Director of Content Marketing ICF International
You very well could have the greatest content on the planet which you share across every medium and platform where your audience resides and so on and so forth. But without a solid strategy and plan in place, it simply will not matter. Metscher says planning plays a huge role in their content marketing strategy. “What we plan to create that is approved by all involved, when it is to be delivered, how we plan to use it and repurpose, and what channels will it be distributed,” she says . “Success metrics are defined by the team and reported on a monthly basis .”
