> This report provides a technology and market overview in three key areas: Monitoring, Response management, Analytics.
The report identifies Key Trends within the industry: > Social media functionalities merging into suites. > The value of social intelligence beyond marketing. > Lack of aligned targeting and segmentation. > Buying signals.
Lilyvale Cottage, 176 Cumberland St.
The Rocks, Sydney, NSW, 2000
"Although your organisation can gather a limited amount of intelligence through manual searches on individual social channels, this method is labor-intensive and not scalable. Investing in SMI solutions helps automate and scale social monitoring, response and analysis, allowing an organisation to broaden its social intelligence capabilities to encompass more social channels and conversations while deepening its capabilities by improving its analysis of social media data."
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