Video enhances every engagement point...
75% of B2B buyers claimed social media would likely have influence on a future purchase
Welcome
Edition: 2014-003
Marketing Cube Pty Ltd
ABN: 64 162 615 269
Level 3, 85 William Street DARLINGHURST
NSW 2010, Australia
Ph: +61 (0) 2 8244 0007

The Rise of Social Selling;
Why, What & How


Using LinkedIn to target key individuals.

Tom Skotidas and Paul Liddiatt presented to a 25+ audience at the City Hotel in Sydney CBD last Thursday evening at our monthly Meetup.

Paul engaged Tom's services about two years ago to deliver a robust process to help Oracle source leads from LinkedIn. Tom shared with the Meetup group that process and the results of the campaign.

The process covered a three month period with the end goal being a face to face meeting with the targeted contact. From Oracle's point of view, the goal is to add net new accounts to the pipeline.

Two years down the track and the campaign is ongoing meaning one thing, it's been successful.

Click Here to access the presentation from this Meetup.
Use Eloqua to manage your Event Registration
SUB HEADING
Oracle CloudWorld 2014
Grand Hyatt Melbourne 4th March
Event Registration doesn't have to be an excel spreadsheet nightmare. Use Eloqua to manage all aspects of the registration process. Confirmations, reminders, post event communications etc. It's easy.
With the recent acquistions by Oracle of Compendium, Responsys and recently BlueKai, it makes sense to rebrand Eloqua becuase it will very shortly be much more than simply Eloqua.

As we discover how these acquistions will be rolled into the Oracle Marketing Cloud we'll keep you updated. We anticipate a significant lift in functionality based on these acquistions to better serve Marketing Cloud (Eloqua) customers. We're excited to see how these additions can help you achieve more as Modern Marketers.

Please contact us directly if you have any questions.
Is Social Selling on your radar ?
Marketing Cube is focused on providing you with opportunities to learn more about Marketing Automation and the Cloud in general. We'll share these events with you as they are announced.
But it’s not just the reach of social media that makes it so important. It’s the quality of the data prospects and customers voluntarily offer on the social Web.

LinkedIn has 259 million members in more than 200 countries and territories, adding
The Influence of Social on the Buyer's Journey
another two every second. That means millions of prospects are updating their job status, sharing their connections as well as asking and answering questions every day in 20+ languages.

Meanwhile, hundreds of millions of tweets are put out on Twitter every day. While some of the talk is around what you had for lunch, prospects and customers are also sharing what content they are consuming, who is influencing their thinking and what products they are considering purchasing. This is the kind of data that can make or break a sale.
While Eloqua provides you with a rich range of functions to do many things, Event Registration is probably a sweet spot in that range of functionality.

It's also a great place to start if you're learning Eloqua for the first time, it will "throw you in the deep end" so to speak and expose you to almost all aspects of Eloqua.

You will need to create emails, landing pages, forms, use
the forms processing steps, you can incorporate YouTube and other social assets for sharing and finally Insight to share reporting around registrations. You will also be able to look at individual email performance across the range of emails you'll send.
To discover an easy step by step guide to help you get the most out of Eloqua event registration, click here.
Tom Skotidas
SKOTIDAS
Founder and Director
Paul Liddiatt
ORACLE Corporation
Director Oracle Applications APAC
New Name, Same Brilliant Application & More...
Adrian Jones (L) MD at Marketing Cube and Ben O'Leary (R) MD at ICT123 & Brainshark presented at the Oracle CloudWorld event in Melbourne on Tuesday 4th March, 2014.
Easily share your video content and capture metrics to review performance.

Eloqua 10 customers currently use the YouTube Cloud Component to embed videos in their landing pages. Brainshark provides added flexibility, the key one being a detailed view into who has viewed which videos and for how long.

How Does It Work?

You upload a PowerPoint file to Brainshark. It's changed into a movie file and gives you the ability to record a voice over. You can add polls between slides and even add additional slide. Your many PowerPoint files now become easily shareable video content, something every Content Marketer is looking for.

The video below started as a PowerPoint file. Music was added using Brainshark.

One Tuesday last week, 600+ customers, prospects and partners attended the 2014 CloudWorld event at the Grand Hyatt in Melbourne. Marketing Cube was proud to be a platinum sponsor at one of Australia's largest Cloud events.

Thank you to a number of our customers who stopped by to say hello. We hope you found the day a valuable investment of your time.
Edition: 008
 
 
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