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What's on the agenda for Your organisation in 2014? |
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Edition: 2014-001 |
| Marketing Cube Pty Ltd ABN: 64 162 615 269 Level 3, 85 William Street DARLINGHURST NSW 2010, Australia Ph: +61 (0) 2 8244 0007 |
| During a US radio talk back program, Coach Harbaugh's wife called in to slam her husband's poorly fitting US$8 Wal-Mart kahaki's. Ouch! The only reason this came to my attention was an email I received, based on my subscription preferences, from New York men's label Bonobos. I received an email from Bonobos with a copy of an open letter to the San Francisco 49ers coach offering to help him with 10 pairs of Bonobos better fitting khakis and a donation of US$10,000 to his chosen category. Of course, the Coach had to accept the Bonobos offer in order to have the donation made to his chosen charity. I'm waiting on confirmation from the Bonobos PR team to see how that worked out. How Do You Find These Opportunities? The not so obvious answer is social media. With the right tools to Listen, Engage and Market with, you can reach your target audience with slightly left of centre campaigns. |
Watch how NBC Sports engaged with fans on Social Media & how SKYPE managed 19+ Twitter accounts |
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| January seems to be the month where we get back from holidays and look to the next 12 months and get ourselves organised. In Outside The Cube this month we'll provide some tips to help with campaign planning looking at how Eloqua can save you time and help you improve your engagement with prospects, customers and business partners. |
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Well fitted khakis maketh the man according to New York Clothing Label Bonobos & Mrs Harbaugh |
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| Spend a day in the cloud this March. Following the success of CloudWorld Sydney in 2013, we're delighted to be a Platinum sponsor at CloudWorld 2014. Join us in Melbourne, Tuesday 4th March. |
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| Take a look Backwards to See the way Forward As you look ahead to 2014, make some time to look back at 2013 and evaluate what worked well and what didn't. Get into the statistical area of Eloqua via Insight. As you look to plan events, drive offers or develop nurturing campaigns. understand what worked well in 2013 first. READ FURTHER BELOW. |
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| In this short YouTube clip, NBC Chairman Mark Lazarus and Jennifer Caukin Director of Social Media at SKYPE outline how they're engaging via Social Media and how the Oracle Social Cloud has helped them. |
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What's on the agenda at Your organisation? |
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| Lead Scoring Often seen as a phase two step for Eloqua customers, Lead Scoring requires that you've captured some digital body language in order to score against. Hence, a phase two exercise. Lead Scoring requires a connection between Sales and Marketing to ensure Leads delivered by Marketing meets Sales expectations. |
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| Better Campaign Design Maximising open rates, click through and form completion's are generally the core objective behind many campaigns. There are a number of things you can do to improve the overall success of your campaigns. Click through to this Campaign Design page to learn how you can improve the success of your Eloqua campaigns. |
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| Enhanced Functionality to drive Engagement Available via the Landing Page Editor and the Campaign Canvas, various Eloqua AppCloud apps provide the opportunity for Marketers to easily enhance their campaigns through social apps, webinar apps, SMS integration and many others. Make some time to review the Eloqua AppCloud today. |
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Would you like some help connecting Your organisation's 2014 Marketing Plan to Eloqua's rich functionality? |
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| Click Here to Learn More about our Eloqua Consulting Services |
You will find additional helpful information below... |
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| Welcome |
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| Are you looking to build a Lead Nurturing Campaign? Join us on Thursday February 6th at 6:00pm |
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| Edition: 007 |