Drive Improved Customer Experience (CX) Marketing Automation is much more than "email marketing". Integration of your various digital assets, including social, improves your CX by delivering the right content to prospects and customers when they need it.
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It’s doesn’t have to be complicated.
More marketers are implementing marketing automation to maximise the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
Read this easy to digest guide.
The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimise:
• Data and targeting • Email marketing • Lead nurturing • Lead scoring • Content marketing • Sales enablement
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