Gain Advantage From Understanding Digital Body Language
Reading and responding to your
prospects’ digital buying behavior
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It can be challenging for B2B marketers to identify and meaningfully understand customer motivations, because oftentimes multiple decision-makers—and a relatively small number of target accounts—characterise the typical B2B purchase. Digital Body Language is the online equivalentof the facial expressions revealed during negotiating discussions.
"According to the Corporate Executive Board, 57% of a typical purchase decision is made before a customer even talks to a supplier."
—The End of Solution Sales, 2012
"A vast majority (87%) of B2B buyers said online content has either a major or moderate impact on vendor preference and selection, according to the CMO Council."
— Better Lead Yield in the Content Marketing Field, 2013
How To Manage The New Buying Process
How To Navigate The New Sales Process
Embrace Your Online Buyers
Reading & Responding To Digital Body Language (DBL)
From Batch and Blast to Targeted Efficiency
Reaping The Rewards Of Comprehensive DBL Strategies
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