Gain Advantage From Understanding
Digital Body Language

Reading and responding to your prospects’
digital buying behavior

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It can be challenging for B2B marketers to identify and meaningfully understand customer motivations, because oftentimes multiple decision-makers—and a relatively small number of target accounts—characterise the typical B2B purchase. Digital Body Language is the online equivalentof the facial expressions revealed during negotiating discussions.
"According to the Corporate Executive Board, 57% of a typical purchase decision is made before a customer even talks to a supplier."
—The End of Solution
Sales, 2012
"A vast majority (87%) of B2B buyers said online content has either a major or moderate impact on vendor preference and selection, according to the CMO Council."
— Better Lead Yield in the
Content Marketing Field, 2013
  1. How To Manage The New Buying Process
  2. How To Navigate The New Sales Process
  3. Embrace Your Online Buyers
  4. Reading & Responding To Digital Body Language (DBL)
  5. From Batch and Blast to Targeted Efficiency
  6. Reaping The Rewards Of Comprehensive DBL Strategies
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