Taking advantage of free marketing is a great idea when done well like Bonobos has below.
Edition: 2014-001
Marketing Cube Pty Ltd ABN: 64 162 615 269 Level 3, 85 William Street DARLINGHURST NSW 2010, Australia Ph: +61 (0) 2 8244 0007
Who Is Bonobos?
"Style shouldn’t be complicated. Looking your best doesn’t need to be hard. It’s really about being yourself and finding what fits.
We created Bonobos to help with both, offering well-crafted, great-fitting clothing and a top-notch shopping experience that’s simple and painless."
During my usual morning email and spam check over my Coco Pops, I noticed the following subject line from Bonobos, a New York clothing label I've bought a few items from - "An Open Letter to Coach Harbaugh".
I thought "huh?". Why is Bonobos sending me an open letter and who is Coach Harbaugh and who does he coach?
Click Here to read a news article which makes this open letter make more sense.
Lilyvale Cottage, 176 Cumberland St.
The Rocks, Sydney, NSW, 2000
