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| Eloqua 10, 2014 *Summer Release delivers new features to enhance your campaign performance. Our August 2014 Marketing Automation Meetup focussed on the new and enhanced features rolled out as part of the 2014 Summer Release of Oracle Eloqua Marketing Cloud. We've embedded the presentation from the evening using SlideShare, an Eloqua Cloud Content app. This is a free connector for Eloqua customers. Additional Details We've listed below a variety of links to additional articles to help you understand more about these features. Most of the links will take you to Topliners, Eloqua's online community for Modern Marketers. If you don't have an account, it's free to join. You may need to be a member to access some of these articles. |
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| Eloqua 10 Summer Release Features Explained. As a general overview of some of the features, click here for an article on Topliners. You may need a Topliners Account to view this link. > Email Template Design and Management The Email Template Manager is the area of the Eloqua 10 application where you can create, modify and customise Email Templates for Eloqua users at your organisation. It provides the ability to assign very granular settings to areas of your Emails, for example, you can specify which sections of your Email can or cannot be edited, the size of images, and more. The link below provides instructions on how to use the Email Template Manager for this purpose. MORE DETAILS: Eloqua 10 Email Template Manager > Improved Editing and Previewing The standard Email and Landing Page Source Editors in Eloqua 10 provide the ability for an Eloqua user to upload an HTML Email or Landing Page that was created outside of Eloqua. Eloqua 10 users can now modify an Email that was originally created outside of Eloqua using either the native Eloqua Email or Landing Page ("Awesome") Editor, or via the source code is currently being conducted. This feature allows an Eloqua user with or without HTML knowledge to modify the Email or Landing Page either method - the WYSIWYG (Live Preview) version or the HTML source. MORE DETAILS: Eloqua 10 Email and Landing Page Live Preview Editors > Content and Campaigns Campaign Approval Process Eloqua 10 Campaigns provide the modern marketer with powerful tools to reach and nurture prospective and current customers. Prior to the Winter '14 release, Campaign activation was possible by the owner (creator) of the Campaign or anyone with the corresponding access rights to activate it. However, often it is important to validate the content of the Emails, Landing Pages and other content that are included in a Campaign, therefore it is now possible to configure an approval process prior to being able to activate the Campaign. >> MORE DETAILS: Eloqua 10 Campaign Approvals (Winter '14 Controlled Availability Program) Create a Simple Email Campaign As a modern marketer, you may prefer to have a quick and simple way to send an Email using the power of Eloqua but without having to create a Campaign through the Campaign Canvas. Using a wizard-style process called a Simple Email Campaign in Eloqua 10, you can quickly and easily create a Campaign, select a Segment, and Email and specify when the Campaign should be activated within a few simple steps. >> MORE DETAILS: Simple Email Campaigns > Unified Marketing Calendar - BETA Program Oracle Content Marketing Installation of the Oracle Marketing Calendar requires the enablement of Eloqua's Firehose Service which is currently in beta. Please submit this form to receive access to beta firehose service. After enabling the firehose, we'll email you the one-click installation URL for the Oracle Marketing Calendar. You're not required to be an Oracle Content Marketing customer in order to access the Unified Marketing Calendar for use in Eloqua. >> MORE DETAILS: Oracle Marketing Calendar |
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| Visit our blog to read a number of posts covering various features in the Summer Release. |
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| > Storing Contacts with No Email Address This configuration guide will walk you through how to use your Eloqua instance to create and update Contacts with no Email address by using a unique match identifier other than Email Address. It covers the common ways that you are able to update contact records: directly through the UI, Contact List uploads, Data Imports, Form Submits, CRM synchs and using the API. It is important to note that while you can have contacts with no Email address, if one does exist, it must be unique. >> MORE DETAILS: Configuration Guide: Contacts With No Email Address > Integration to Drive Campaigns With the Summer 2014 release of Eloqua, we are very pleased to introduce the Eloqua AppCloud Developer framework, a complete development platform where you can easily build, register, and deploy apps for Eloqua. With new and improved service types which take advantage of Eloqua’s Bulk API, support for OAuth, and the ability to test your applications within Eloqua prior to launch, the Eloqua AppCloud Developer framework provides the environment needed to put Apps first. >> MORE DETAILS: Introducing Eloqua's AppCloud Developer Framework > Activity Tracking - Ongoing BETA Program The Eloqua asynchronous tracking scripts allow you to track visits to your website seamlessly and without affecting the page load time for your visitors. They are supported and tested in all major browsers, including:
Contact Eloqua Product Support to request access. > Eloqua Profiler Interface Enhancement Eloqua Profiler gives sales teams fast access to their prospects’ online activities and behaviors, giving them key insight into buyer interests and intent. In seconds, busy sales professionals get real time visibility into their prospects’ online activity—before they pick up the phone. >> MORE DETAILS: Eloqua Profiler Resource Centre |
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| * IMPORTANT NOTE: This landing page was prepared in August 2014 based on a range of links and details from Topliners. At the time we posted this page, some features were still in BETA. As these features become generally available, some of these links may expire. |
| The team at Marketing Cube can provide a range of services to assist you with these new features. Hopefully there's enough information on this page with the various links to help you get started. However, if you get stuck or time is an issue, please call me on 02 8244 0007 and we can work out the best way to support you. Regards, |
 Derek Bell Director Customer Success & Marketing |
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