The General Data Protection Regulation (GDPR) is a new data protection law that came into effect on the 25th May 2018.
This in turn means that organisations have a number of obligations that are required to be met to be GDPR compliant, and this will impact the way that marketers collect data, manage personal data and protect personal data.
While it was created to protect European Union (EU) citizens, it provides some insights into how data protection laws and consumer expectations are changing worldwide.