While quality over quantity is the preferred approach, digital marketing is often a numbers game. When you combine smarter segmentation of your target audiences, you will generally get a better result.
When looking to "grow" your contact database, you want to grow it in such a way that the quality of your contacts meets your ideal client profile, or "ICP". Purchasing of lists is sometimes part of the game, however it introduces additional layers of complexity that need to be considered.
This month we will look at a range of ways to improve the quality and also quantity of your database. We'll do this by covering the following points:
Face to Face Meeting
Date: Wednesday 16th August, 2017
Time: 3:45pm - 5:00pm
Venue: The Shanghri-La Hotel, 176 Cumberland Street, The Rocks, Sydney, NSW, 2000
Webinar Meeting
Date: Tuesday 22nd August, 2017
Time: 10:00am - 11:00am Sydney AEDT
Register
today for either of these User Group Meetings and we'll forward you the
necessary details. If you have any questions please call our office on
+61 2 8244 0007 or click here to submit an online enquiry.