Sales & Marketing Alignment
Dean Mannix, Director & Founder of SalesITV presented to our Marketing Automation Meetup in September of 2014. Participants were challenged by some hard hitting questions about their interactions with the Sales team.
The Key Advice to support Alignment A Sales Process. It was as simple as that really, a common language between the Sales & Marketing team, or as we decided on the night, the "Smarketing" team.
When you have a common language and a paradigm shift by Marketing to be more focused on closed/won sales during discussion with the Sales team, you have a far better chance of achieving alignment.
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